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Case study

Scandic Kramer: Instagram

Youtopia has helped the iconic hotel “Scandic Kramer” in Malmö, to start up their Instagram account.

Period: August 1 – October 4, 2015

560New followers

Followers

We have been creating inspirational content and managed to build a strong follower base with engaged followers during the campaign. Scandic Kramer had 560 followers when campaign ended on October 4th. By the end of the month it was down on 530 followers. It shows how important it is to keep being active with high quality content, to keep your followers on Instagram.

över 200%Network growth

Network monthly growth %

We have been creating inspirational content and managed to build a strong follower base with engaged followers during the campaign. We had an average growth of over 200% during the campaign, but that subsided quickly after the campaign was over.

5048Generated likes

History, Monthly Likes

It is clear that the engagement had a strong increase during the campaign with Youtopia, but subsided after the campaign was over.

241Generated comments

History, Monthly Comments

It is clear that the engagement had a strong increase during the campaign with Youtopia, but subsided after the campaign was over.

Feedback

“A great co-operation with a strong interest from Youtopia to give us a good result with great numbers, that we can continue to work with ourselves or with additional help from Youtopia.”

Tina Kaic, Scandic Kramer

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