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New feature: Instagram Galleries – Changes the Feed

 

NEW INSTAGRAM FEAture

Instagram is rolling out a new feature making it possible to upload several photos or videos in one post! Simply press a button and choose up to 10 pictures/videos from your camera roll to upload at once. The content needs to be square sized. When the gallery is posted small dots underneath the post will indicate that more images or videos are available by swiping.  The new Instagram feature will add more possibilities but also change the dynamic of Instagram once again. Watch the video above to see how it works!

“The gallery feature will totally change how people use Instagram and how the users of the social media scroll the feed.” – Youtopia

Are you excited about the new update or do you think it is unnecessary?

From a business point of view we are excited since this feature has existed for sponsored posts on Instagram when publishing carousel ads, but now it will be available for unsponsored posts as well and that means more possibilities to show more inspiring images for the brands we are working for. We do have questions regarding statistics – Will views now be counted for the whole gallery or still for each individual image or video? It will be hard to evaluate how good your content is performing if it is not possible to see views for each picture. We look forward to try out the new feature and hopefully get a better idea of how it works behind the scenes.

Is the feature not available to you on Instagram yet? Relax! As always new features are rolled out on Instagram to a few users first and then to everyone. You will probably see it in your app very soon, make sure to update to the newest version of the app.

Follow us on Instagram for lots of social media inspiration: @youtopiase

 

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The Power of Hashtags

Published: February 3, 2017
#dresslikeawomancampaigndonald trumphashtag
IMG_5139Famous Swedish author Astrid Lindgren certainly knew how to #DressLikeAWoman

TWItTER FIRES BACK AT DONALD TRUMP

The United States have had Donald Trump as President for two weeks and the protests are running wild both on the streets and in social media.  Twitter is the media that is widely used for expressing political views and spreading messages of protest. Yesterday on February 2nd a report was released by Axios revealing that a source who worked for Trump’s campaign has stated that he likes his staff to “dress like women”, in what the president regards as female clothing.  

It didn’t take long for the President’s favorite social media Twitter,  to fire back at him – with inspirational posts of women dressed as astronauts, soldiers, doctors or just however they want to dress.

dress

The clothing brand WILDFANG was quick to launch a campaign on Instagram as a response to the whole ordeal with their own hashtag #WildFeminist and pictures of iconic female role models.

SUCCESSFUL HASHTAGS

Hashtags can be a powerful tool for standing up for women’s rights and spreading your point of view but can also be successful for your brand. Identify what hashtags to always use when you talk about your brand or the social work or change you are aiming for. It can also be a good idea to start a hashtag campaign and some of the most successful ones are for instance: #ShareACoke (Coca-Cola) & #MyCalvins (Calvin Klein) – see more examples here.

To create a hashtag that goes viral is not that easy but it helps if you:

– ACT FAST, be the first one to comment on a big story and package your content with a catchy hashtag.

– BUILD A NETWORK, your goal for Twitter should be to get into conversations, follow back interesting people and work on expanding your network. Once you have something great to say, people will be up for sharing your ideas!

– BE WITTY, a sense of humor is always good. Think outside the box and dare to stand out in the crowd when you play around with hashtags.

What is your most successful hashtag or hashtag campaign? Let us know in a comment! Follow us on Twitter: @YOURYOUTOPIA

 

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Have you tried live stream on Instagram?

THE BiGGEST uPDATE YET

Instagram has started to roll out what might be their biggest update yet – now it is possible to live stream on IG!
It’s an mixture of Snapchat, Periscope and Facebook Live but the videos will not be saved after your live stream session is over.

If you have turned on your push notifications on the Instagram app you will get a notification if someone you follow is live streaming.

How to livestream:

– Make sure your Instagram app is updated to the latest version. It could be that you can’t see the feature just yet because it is not released for everyone but probably will be very soon.

– Press the story feature and slide to the left choosing “LIVE” and press the “start Live Video” button on the bottom of the screen

Have you tried the feature yet? Let us know in the comments! Live streaming is cool to show your fans behind the scenes stuff, and we will probably use it for quick tutorials so please follow us on Instagram for our latest updates @youtopiase

 

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